Wednesday, May 13, 2015

FTC Challenges Marketers’ Baseless Claims

FTC Challenges Marketers’ Baseless Claims That Their Supplements Prevent or Reverse Gray Hair

Defendants Falsely Claimed Their Products Were Backed by Science, Agency Says

FOR RELEASE
Two marketers of dietary supplements have agreed to settle Federal Trade Commission charges that they made unfounded claims that their products could prevent or reverse gray hair. The agency is pursuing legal action in court against a third company for making similar claims.
Under settlements with the FTC, GetAwayGrey, LLC and its president Robin Duner-Fenter, the sellers of “Get Away Grey,” and Rise-N-Shine, LLC and its president Cathy Beggan, the sellers of “Go Away Gray,” are barred from making these types of gray hair elimination claims unless they have reliable scientific evidence to support them. The FTC also filed a complaint against COORGA Nutraceuticals Corporation and its principal Garfield Coore, who market a line of products called “Grey Defence.”
“These companies claimed their supplements could treat gray hair at its roots,” said Jessica Rich, Director of the FTC’s Bureau of Consumer Protection. “In fact, their root problem was a lack of evidence for their claims.” (read story here)
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